An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off course from traditional strategies that broadcast brand and product benefits to a wide audience. Also referred to as engagement marketing, experiential marketing may be comprised of a variety of marketing strategies geared toward immersing customers within the product by engaging them in as many ways as possible. This is also used during launch of a new service/vertical to determine the success of the plan.
Understanding your Audience
- At ADBIZIT we make sure that we understand the client requirements and do thorough research regarding the same.
- We keep in place our A/B testing plans so that there's no room for error whatsoever!